LLMrefs is an AI search analytics platform that helps brands, agencies, and SEOs monitor their visibility in generative AI engines like ChatGPT, Google AI Overviews, Perplexity, and more. It tracks keywords rather than prompts, providing transparent share of voice and position metrics. Users can benchmark competitors, uncover content gaps, and export data via CSV or API. With support for multiple languages and countries, it simplifies the transition from traditional search to generative engine optimization.