Swell AI is a content repurposing platform that transforms audio and video into a wide range of marketing materials. It automatically generates transcripts, highlights key moments, and creates clips, show notes, articles, summaries, titles, newsletters, social posts, midroll ads, and intro scripts. Users can set a brand voice, create reusable templates, and manage multiple shows from one dashboard. The transcript editor allows highlighting and clipping, with AI suggestions for spicy sections, speaker labels, and public sharing. It supports unlimited video.